Synergy Force – a special unit within the service portfolio of M.L.&S. Communications.

This service unit is geared towards joint marketing efforts. Here innovative marketing approaches build beneficial cooperation partnerships for trade and industry. Three different cooperation models exist:

Co- Branding

The associative marketing of two or more manufacturers in areas of product development or communication aimed to strengthen the image and the market position of their respective brands.

Co-Marketing

Partnerships between a manufacturer and a service provider in which strategic marketing plans are conceptualized towards distinguishing customers’ brand names in their respective markets.

Media Cooperation

A team-up between a product or service provider and a media corporation for the purpose of strengthening and developing their respective enterprises.

For more information, read articles from media & marketing 7/2007, impulse 09/2006 and media & marketing 9/2000.