Synergy Force aims to optimize marketing forces and generate new business opportunities by creating collaborations within our network of existing and new customers.

The M.L.&S. Synergy Force Team from left to reight: Wilf Lamers, Detlef Goldbaum, Alexandra Piontek, Axel Janz

Synergy Force explores prospects for new business potential by locating ideal cooperation partners (with the agreement of all parties as a prerequisite). The unit develops new cooperation strategies which fulfill diverse interests through collaborative marketing and sales efforts.

A wide range of synergies are developed for the cooperation partners, assuring success among the two or more businesses involved. Synergies may be created within the areas of sales and marketing, logistics and database management. Co-branding efforts are also employed in the areas of on-package advertising, cross-referencing, commercial or end-user promotions.

In addition, co-branding introduces the aspect of cost sharing, dividing costs among the two or more partners participating in the cooperation, thereby significantly reducing budgetary costs. Clients' communication requirements are realized by M.L.&S. or by its partner agencies. In the case of the latter, the services of Synergy Force are to be treated separately.