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M.L.&S. Team greets new client Niederrheinwerke Viersen
As a start, the Niederrheinwerke focuses on its new product ranges and M.L.&S.
In view of the intensive competition caused by the liberalization of the energy market, the Niederrheinwerke Viersen,
which has meanwhile become a nationwide provider of wide-ranging energy and utility services for industrial and trade
companies, is emphasizing on product branding, active communication and promotion campaigns for whole Germany.
As a first step, M.L.&S. created a new corporate name and a logo for the two new product ranges designed for private
households as well as industrial customers. Along with product booklets, further communication measures for different
target groups are being planned. Focus is on clarity, simplicity and customer needs.
Promotion of the regional products will concentrate on the extensive relationships between customers and the Niederrheinwerke
to the city of Viersen.
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