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Hymer and Haribo sign marketing partnership
The Hymer AG, Europe’s biggest producer of trailers and caravans aims to attract young families
At the same time Haribo has been extensively searching for possible sales venues for a certain promotion period.
Since young families are also one of the most important target groups of Haribo, we have brought the two companies together
and initiated a marketing partnership. As a first step in 2007, an incentive promotion campaign was developed to increase
sell-in of Haribo products in food retail stores. As a second step in 2008, the partnership will be enhanced by an on-pack
promotion with prominent national media coverage.
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