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Carglass radio campaign achieves highest recall record
For the second time the current Carglass radio campaign has achieved a remarkably high recall record
according to ARD SARA-Test.
86% of respondents can recall the jingle in its unusual format of 60 seconds. This only proves the outstanding results
of the previous test of 89%.
To enhance its authenticity, the company’s employees from all over Germany will be engaged as speakers in a launch
to take place in the different dialect regions thus providing more local colour.
This jingle will be aired also on Saturdays as a special feature, which other authorised dealers and retailers
do not normally offer.
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