All-round communication package for WGZ bank

The WGZ bank is the cooperative central bank of approx. 300 cooperative-, savings- and loan-banks. Since the beginning of 2001, the top institute of the regional finance association has placed its trust on M.L.&S. The basis for the whole communication program of the "initiative bank" and its foreign subsidiaries in Luxembourg and Ireland is the Corporate Design developed by M.L.&S.

This design represents the modern, fresh and up-coming character of the WGZ bank and thereby underlines its position as an initiative bank.

Based on this Corporate Design, an all-encompassing communication program has emerged ever since, by way of advertisement series for enterprises and private customers, numerable product- and information brochures and business reports.

The annual report of WGZ-Bank of 2002 focused on art, as a theme. The annual report of 2003 documents by artistic photographical conceptions the “paths to customers”.