Felsen Pils. The Regio Premium.

Drive down the Autobahn in the direction of Basel and shortly before Freiburg you will reach the exit to Riegel. Follow that road for a few kilometers and you’ll come upon the castle-like walls of the brewery at which a fine beer with a delicately tart flavor is brewed. The name of that beer is Felsen Pils, and to promote it M.L.& S. used billboards and POS campaigns targeting the food trade and beverage markets. Felsen Pils first became popular in the region between Karlsruhe and Basel which natives call the Regio. In this area the Pils is drunk ever more frequently today—to the delight of its producers as well as its marketers, because in a declining beer market, positive figures are testimony not only to the superiority of a product but also to the skill of its promoters.