Power Station Niederrheinwerke Viersen

The Niederrheinwerke Viersen is a high-performance public utilities company with a wide range of service including electricity, natural gas and water supply. The Niederrheinwerke provides for more than 70 000 customers of every size whether it is a private household, a medium-sized company or a big concern. The modern supplier stands for a very successful combination of tradition and progress with special ties to the region where it operates.

In view of the growing competition on the energy market the Niederrheinwerke is putting an emphasis on branding and active communication.

The main focus of the communicative stategy is on the regional connections of the company to the city of Viersen. Other essential points are transparency of the tariffs and convenience of the customers together with high standards for quality. On this basis M.L.&S. has developed brand names for the new product families for private households as well as industrial customers.

Currently a wide–ranging communication package with product booklets and campaigns is being developed and realised.