Honda

To strengthen promotions with such a target group as the young generation, Honda started last May 30th a countrywide competition with PlayStation 2. Sony Computer Entertainment was chosen as cooperation partner.

“Be a MotoGP 4 Champion with Honda!”. With this motto Honda and Sony aim to attract riders with Honda’s brand new motorbike to the MotoGP4 race. The final round took place at the Sachsenring races at the end of July.

M.L.&S. initiated this marketing cooperation, developed the concept and realized the accompanying communication- and POS-measures for Honda, for example, a 12-page booklet, which also includes all possible 45.000 German MotoGP 4 games.