DSP AG

The Deutsche-Senior-Partner AG (German senior partner) is the new specialist for innovative insurance products and services for seniors.

M.L.&S. was delegated by DSP to accompany not only the launch of the enterprise and its products into the market but also to develop an unmistakably unique corporate design which is eminent in all media like in image flyers, product literature, fair equipment and Internet.

Deadline for the market launch was the DKM – the most important exhibition for finance services, where DSP presented itself for the first time to the professional public. The fair entry was evoked after placement of attention-catching advertisements in the trade press as well as by direct mailing-actions introducing their revolutionary products. The interest of the professional public for DSP and its innovative products was indeed enormous!