Deutscher Herold

Since 1996 M.L.&S. has been promoting Deutscher Herold in the range of classic advertising and sales promotion.

The year 2004 was marked under the law of pension (AltEinkG) which has been in force since January 1 st of 2005.

In several months an extensive communication packet was developed, consisting of two coordinated topics of conversation in printed and digital form.

The motto “Miteinander statt durcheinander” (“Together rather than confusion”) symbolizes that, due to the complications of the new law, private pension can be optimized only with the professional support of an insurance agent,

An accompanying packet for regional distribution intends to support the agents in promoting their own advisory work regarding the AltEinkG. Furthermore newly developed folders provide the customers an overview on the interrelations among pension, accumulation of private assets and Hartz IV.