Deutsche Annington

In 2005, the largest German real estate company, the Deutsche Annington Immobilien GmbH (DAIG), emerged from Viterra, Deutschbau and Deutsche Annington.

Since then 230,000 flats are on offer in Germany for rent or for sale. M.L.&S. was entrusted by Severin & Partner, the leading agency of DAIG, to revise the corporate design of DAIG and to develop the corresponding pictoral script. For this, M.L.&S. realized in November 2005 an extensive photo shooting campaign and together with Severin & Partner undertook the care and supervision of all regional buy- and sales associations with approx. 80 customer centers throughout Germany. For this, M.L.&S. also prepared a stable marketing edifice equipped with all advertising measures made available to all regional associations through the DAIG Intranet and through conventional venues.