Aprilia

The general concept lies here in classic communication as well as in sales promotion: from advertising campaign for the motorbike trade press to supply of the POS in the motorbike trade.

M.L.&S. organizes also events for Aprilia and, therefore, M.L.&S. was responsible for the complete project management of the dealers presentation of the new RSV 1000 R. This event was conceived as a combination of an informative multimedia with a test drive in a race held at the traditional Nürburgring .