Who is M.L.&S.?

M.L. & S is a network-independent full-service advertising agency founded in 1977 by Dick Meijer, Wilf Lamers and Hubertus Schmige. Following some corporate changes, Wilf Lamers single-handedly took over the enterprise at the beginning of the 1980's. At present, the company is owned and operated by two partners: Wilf Lamers (85%) and Detlef Goldbaum (15%).

An overview of M.L.&S.

M.L.&S. provides its customers three major areas of expertise: Advertising, Co-Branding/Synergy Force and On-line Communications/Cyberworks. It is through these service areas employed individually or combined which enables M.L.&S. to respond to each of its customers specific business objectives.

Our rationale.

Creativity in the field of communication is the domain of advertising agencies. It is a vital business requirement that customers simply cannot effectively deliver on their own. Creativity is the single universal requirement which clients expect from an advertising agency. M.L.&S. defines creativity as the innovative quality of ideas and marketing campaigns which positively influences advertising as well as the development of new business ideas. Ultimately, it is creativity in all service areas that customers have come to expect from M.L.&S. and which sets it above every competition.

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Our business principle.

M.L.&S. enables its customers to attain their business objectives. Through innovative marketing and communication strategies the agency develops means that enable its customers to uncover opportunities to expand their business potential.

Remuneration and effectiveness.

M.L.&S believes that remuneration must be maintained at a level that affords the adequate compensation of a capable workforce and the utilization of the finest resources. The level of remuneration has an impact on the quality of the finished product. We think it is short-sighted to cut corners in budgets and fees at the expense of the promotion’s impact and performance.

M.L.&S. treats customers with respect.

At M.L.&S., customer relationships are built on mutual respect. We regard our customers with the same esteem we in turn expect from them. Therefore we view our customers as individuals who deserve our complete professional commitment, intellectual honesty and courtesy.

M.L.&S. involves its customers.

Our customers see M.L.& S. as an agency which possesses thorough knowledge in all aspects of communication. We nevertheless expect and encourage our customers to involve themselves in the creative process; from strategic development to final implementation. We are convinced that a close team-up with the customer generates better results.